Jun 21, 2022
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Call tracking platforms allow marketers to link digital brazil phone number list consumer journey data to phone calls using online data collection and traceable phone numbers. By unifying this information in the platform, you can analyze digital data and call data in one place. Many marketers who use call tracking also use integrations with their analytics platforms such as google analytics and adobe experience cloud to analyze, unify, and act on data in one place. Using brazil phone number list the invoke platform as an example, here's how data is captured and what it means for you. In the call report, you can see all your incoming calls and call volume trends at a glance. Clicking on a specific call brings up the call details Where you can see a unified view of all digital and brazil phone number list offline data associated with that individual call. You will see information about the call itself, such as key presses in the ivr system, call duration, and full call recording. This data is valuable to help you segment your calls, such as sales versus support calls, and to understand your standard call statistics. You will also get detailed information specific to each caller, such as their name, caller id, and demographic information such as age and home address. You'll also get customer journey data like ad exposure and brazil phone number list webpage visits. You can think of this as a cookie or campaign data. For example, you can see exactly which paid search campaign and Which keyword led to a call. By associating digital brazil phone number list campaigns with offline call action, you can now understand which campaigns are driving valuable phone calls. Finally, invoca is able to analyze conversations and identify call results in real time. Results could include actions such as submitting a request or purchasing a product. By using a call tracking platform to route your calls and unify online and offline into rich call profiles, you can gain actionable insights to help you make more informed marketing decisions that can help you create a frictionless brazil phone number list multi-channel shopping experience. Learn more ways to create a seamless cross-channel customer journey in the call tracking study guide for marketers.