Mar 31, 2022
In Welcome to the Forum
Video marketing is an interactive way to deliver a brand message and grab the attention of consumers. It can help increase social media engagement. The growing popularity of live video as part of video marketing strategies is also expected to be a trend in 2019. People watch Facebook Live videos 3 times longer than pre-recorded videos. Social media platforms such as Facebook, YouTube, Instagram, Snapchat, and Twitter have introduced the concept of live streaming, allowing people to share their life events with friends and family. The image below shows the live video streaming status on different platforms: Today's technology map The concept of live video is constantly evolving and many businesses are using it to strengthen the connection and connection with their customers. Live streaming helps brands connect with audiences on a human level. It also allows people to participate in brand storytelling in a way that enhances the consumer experience. You can also use live video streaming and deliver content to your users in innovative ways. Read on to learn how your business can benefit from live video. 1. Engaging content Live video is superior to written or static visual content. "80% would rather watch a brand's live video than read a blog, and 82% would prefer a brand's live video to a social post." Video content is more visually appealing and easier to grasp. Viewers can remember video content better than other types of content. Compared to other content, live streaming provides viewers with a sense of excitement that enables businesses to expand their online presence and stories. 2. to arrive Live video can reach millions of users around the world, increasing visibility. It enables you to broadcast your events and live content to a wider audience as there are no geographic or physical restrictions. You can connect with more people to increase your brand awareness and tell them about your products and services. 3. Customer Relations Live video ensures enhanced relationships with customers as they can interact with you in real-time, gaining trust and loyalty. Unlike pre-recorded videos, live streaming gives you the industry mailing list to connect with your audience in a personal way, allowing them to interact seamlessly with you. 4. Transparency With live video, you can easily showcase your company's culture to customers. You can share behind-the-scenes footage with them and encourage them to engage with you during the broadcast. Not only does this allow you to strengthen your connection with them, but it also helps maintain transparency. 5. Convert Video streaming allows you to demonstrate your product live. Instead of going into detail about how your products and services work, you can directly show potential customers how your products and services work. This increases your chances of converting your leads into paying customers, giving you an edge over your competitors. Over 70% of marketers claim that video outperforms other content in increasing conversions. How to Effectively Use Live Video on Social Media 1. Go behind the scenes Live video is a powerful way to bring people into your business journey and make them want to be a part of your growth story. By providing a real-time view of your office and showing what's going on behind the scenes, you can make your clients feel like they are part of your creative process. This can also help you attract more customers and build trust. You can even share a behind-the-scenes video showing how you create your product, encouraging viewers to comment on the stream. For example, Dunkin' Donuts explored its "test kitchen" in a live video during Valentine's Day, showing viewers how it makes new products and creations. This video shows its culinary team preparing a cake made of heart-shaped doughnuts. The company managed to get massive engagement and thousands of views, comments, and likes in just a few minutes. 2. Attend in-person events online You can live stream your events and make your followers feel more connected to your brand. If you're planning an event, you can create a post to let your followers know about it and share the specifics of the event via live video. Involve your audience, ask them which part of the event they want to see, preview the topics to cover. You can even showcase new product launches or launches via live video. Live streaming of events can help your brand gain exposure and increase engagement. Interact with your fans while broadcasting, reply to their comments and make them feel recognized. In September 2016, Starbucks organized a live event in Queens, New York, on National Voter Registration Day. It broadcast live video of the event, when Starbucks CEO Howard Schultz and rapper Comb took to the stage to encourage the crowd to vote. Viewers were asked to send in questions for the CEO to answer live to foster engagement. Broadcasting the event live helps Starbucks demonstrate its engagement with the community, adding a human touch to the brand. Those who didn't attend the event can also watch the live broadcast and learn how important it is and why. The video introduces people, including its CEO, to members of the Starbucks team to bridge the gap between consumers and the brand. 3. Interactive training It's better to show your clients a live training session, and they can respond, rather than providing a "how-to" guide. Live videos can be used to demonstrate how to use your product and walk your customers step-by-step through the process. You can demonstrate your expertise by training users on topics they want to learn. Give them a chance to ask questions and interact with you, showing a friendly and gracious face for your company.