Apr 23, 2022
In Welcome to the Forum
As the personal data of WhatsApp users Phone Number List are processed for purposes not related to the functionality of the app, and Facebook Audience Network , the service that allows publishers to earn by showing advertisements from advertisers of Facebook in their apps or mobile websites (this service requires the processing of users' personal data so that they are redirected to other websites). Gmail, one of the most popular email Phone Number List services in the world, will also be affected. Google claimed to extract the content and metadata of every email message Phone Number List sent and received through the Gmail service to create targeted advertising. This cannot continue without the express Phone Number List consent of each sender and recipient. This could be the real reason, or at least one of the reasons, that prompted Google to announce that it will stop extracting this information from emails exchanged on the service. Obviously it is wrong to generalize, for some services there is an easier Phone Number List solution: that of informing a user about what he wants to do with Phone Number List the personal data of the same, offering him the possibility of early opt-out . This opt-out approach has the advantage Phone Number List for the company that the inertia of some users may still allow the use of their personal data. The GDPR, in fact, allows the opt-out when the purposes for which the companies Phone Number List intend to use the data are compatible with the original purposes for which the personal Phone Number List data were shared by the users who have given their consent. This case applies, for example, to Facebook's NewsFeed, to advertising on Instagram (which we recall having been acquired by the social network giant) as well as the "location targeting" technology of Google Maps that allows different advertisements to users based on geographical proximity.